The products at our stores represent inline products as well as manufacturer's close-outs. In keeping with our reputation for having "the best deal in town", we design and manufacture our own line of outdoor clothing (Black Ice, SnowLion, Countryside Outfitter) enabling us to avoid the additional markup of a wholesaler and pass the savings on to you.
Designed and tested in Lake Tahoe, using high quality technical fabrics and accessories, our outdoor apparel offers incredible values on excellent products. We believe and stand behind all of our products. We also carry popular brand names like Teva, Oakley, Burton, The North Face, Columbia, Mountain Hardwear, and many more.
With other locations in mountain towns such as Tahoe, Colorado, and Alaska, our buying power, combined with our strong industry relationships, enables us to purchase products at excellent discounts and pass along to our customers.
